Art & Tourism in Florence
ART & TOURISM

Art&Tourism is the first fair dedicated to cultural tourism
This new appointment, with no equivalent in the trade fair scenario worldwide, stands as a link between tourism and culture.
During the two days visitors can find here the best national and international cultural and tourist offers and attend a rich programme of debates and seminars.
The second edition of Art&Tourism will be held on 10th and 11th April, 2014 in the elegant venue of the Fortezza da Basso in Florence, Italy.

A&T NEWSLETTER

NEWS

Art&Tourism, becomes biannual: the second edition in 2014

Art&Tourism, the first international Tourism fair dedicated to art and culture announces an important change in its frequency.
The numbers at the close of the first edition (Florence, 18-20 May 2012) were highly respectable: more than 5,000 appointments between international demand and supply, all the main conventions and training seminars sold out, more than 4,500 professional operators present at the fair and more than 200 buyers a day from more than 40 countries from all parts of the world ready to purchase Italian and international cultural tourist products.

The business of cultural trips from all over the world is on the agenda at Ad Art&Tourism

Boom in appointments between supply and demand:  the two days reserved for operators saw more than 5,200 meetings involving more than 200 international buyers from 40 different countries and the 300 exhibitors of tourism and culture present in Fortezza da Basso.

From Arezzo Wave to Generations, from Magic Trip to Lisboa, from Waza Africa to the Cook Islands Dance: at Art&Tourism art is a performance

Great live festivals, theatre performances, traditional live shows all getting the audience actively involved during the three days of the fair.

Art&Tourism given top marks by exhibitors

Great enthusiasm from the offer side for the excellent response from the operators, in terms of quantity and quality of contacts.

From the trends in international tourism to cultural consumption among tourists; from the perfect trips to culture as the engine to develop a new economy

These are some of the issues which were hotly debated during the three days of Art&Tourism.  Among the many conferences those which stand out are the international appointments: WTM Vision Conference, Euromeeting International, meetings with important world class museums, such as the Metropolitan of New York.

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